Success Stories

People + Culture

Using Culture as a Strategic Differentiator & Growth Driver

The Situation

A Canadian subsidiary of a global pharmaceutical company had to drive growth with no available product pipeline, M&A or other traditional revenue drivers coming from global. SPG’s Thrive partners worked with the Canadian leadership team to optimize their culture, environment, and leadership behaviours.

What We Did

  • The Thrive team helped create and facilitate a culture team.
  • The team defined key cultural values and regularly conducted quantitative employee surveys to measure how well it was doing.
  • Improvement strategies were developed and implemented across a range of areas, including recruitment, on-boarding, training, performance management, and leadership coaching and training.


Culture became a core strategic differentiator – both for driving business results and for driving employee attraction and retention. Over a 5 year period, the culture initiatives helped drive a 12-fold increase in revenue, despite having no new drugs, regulatory changes, etc.