Glenn Busby
Proven Corporate Leader
Glenn held senior marketing, sales & general management roles in top tier consumer packaged goods companies in Canada and the USA (Procter & Gamble, Effem/Mars, Mentholatum).
- Repeatedly delivered breakthrough business results in highly competitive industries.
- Launched / re-launched multiple brands and hundreds of products.
- Led & built some of the most recognized brands in Canada.
- Led organizations through business turnarounds and merger and acquisition integrations.
- Proven in both large and small organizations.
Trusted Consultant & Advisor
In his consulting practice, Glenn works with senior leaders at a wide range of Canadian, U.S., and global clients across multiple industries. The strength of Glenn’s work has led to multiple repeat assignments playing the role of ‘trusted advisor’.
- Successful assignments in Consumer Packaged Goods, Food & Beverage, Pet Food, Beverage Alcohol, Consumer Health Care, Medical Devices, Pharmaceuticals, Banking, Utilities, and Not For Profit.
- Consulted across a range of issues, including:
- Strategic: corporate strategic planning; business launch; new market entry; business valuation; business development / acquisition; strategic category analysis;
- Revenue Creation: sales effectiveness; strategic account planning & structure; trade spend control & reduction; sales compensation; initiative planning. marketing training; market research; marketing planning; innovation mapping;
- People: organizational structure; role definition & clarity; competency modelling; training & coaching; business process improvement
Experienced Facilitator & Trainer
- Trained facilitator with 20 years experience leading large & small groups in visioning, strategic/operational planning, ideation
- Experienced trainer and content developer in the areas of strategy, strategic planning, sales, marketing
Jon Rogers
Proven Corporate Leader
Jon has built a well-rounded career in industry and brings extensive experience in strategy, marketing, sales, business development, finance and operations. Jon has held a number of General Management roles in Canada, in the USA and globally and has worked for several top tier Consumer packaged good and Life Science companies including: Procter & Gamble, Bausch & Lomb, Medtronic and Jamieson Vitamins. During his time in industry Jon has:
- Repeatedly helped “turn around” or “turn up’’ small and large businesses through the development of robust strategic plans, the building of high performance teams and driving systematic execution.
- Developed and launched multiple brands and hundreds of products.
- Consistently delivered breakthrough business results in highly competitive industries.
Trusted Consultant & Advisor
In his consulting practice, Jon has worked with senior leaders at a wide range of Canadian and U.S. Clients. The strength of this work has led to numerous long term engagements where Jon has truly become part of the team.
- Jon’s major clients have included: A) Multinational clients like J&J, Church & Dwight, Nestle, Sanofi, NovoNordisk, Alcon, Valeant, Abbott, McCain, etc.; B) Private equity clients like TPG Growth, Care Capital, Oppenheimer funds, Apax Capital, etc. and C) Start Up & Mid Size clients like Dermira, Neuronetics, Thornhill Research, XOR Medical, Genuine Health, etc. Jon is also a volunteer advisor in the Mars Life Science practice.
- Jon consults across a range of strategic issues, including: corporate strategic planning; acquisitions; business turn around; brand management; new market entry; new product development and introductions; market development; consumer and professional promotions and sales force effectiveness.
- Jon is an experienced facilitator, performance coach & trainer and guest lecturer at University of Toronto.
Alan Phung
Proven Corporate Leader
Alan has developed a comprehensive skill set with a well rounded background in: marketing strategy, sales strategy, business planning, logistics and project management. He is a proven leader in leading cross functional teams through:
- Successful brand re-launch, brand revitalization, and new brand/market entrant strategies.
- Launched numerous national marketing campaigns with fully integrated customer and sales marketing plans.
- Delivered consistent, sustainable and stable business results in highly competitive industries.
Trusted Consultant & Advisor
In his consulting practice, Alan’s strength lies in his ability to uncover key issues through research, problem solving and understanding consumer insights. His core competencies include:
- Strategy: strategic brand planning; new product development, positioning strategy, pricing strategy, plan-o-gram, trade promotions,
- Financial Acumen & Portfolio Management : optimizing product portfolio, product assortment, margin analysis, sku rationalization, write-off/obsolesce management and risk management.
- Analysis: ACNeilsen/POS, competitive, market research, concept testing, consumption analysis, sales territory modeling and forecasting.
Relevant Experience & Expertise
Alan has worked extensively in the Consumer Health Care industry, including significant marketing & pharmaceutical experience. He also has extensive experience in OTC products (including product licensing/claims) having numerous successful launches of NHP, DIN and Cosmetic products within Canada..
- Managed multiple brand P&L’s across a wide range of consumer product categories including: Skincare, Lip Care, Topical Analgesics, Cough and Cold Women’s Health and Vitamins, Minerals and Supplements.
- Extensive experience in new product innovation with over 30 new product launches and product re-stages
- Experienced in brand strategy, brand architecture and packaging development
