About Us

  • Glenn Busby

    SPG Management Consulting
    c: 905-467-8827

    Glenn brings 30 years of deep experience, corporately, including at the c-suite level in both Canada and the U.S., combined with a significant range of successful consulting assignments across multiple industries across North America.

  • Jon Rogers

    SPG Management Consulting
    c: 647-408-9355

    Jon brings over 25 years of corporate experience, including at the executive level in Canada, the U.S. and globally in he Consumer Package Goods and Life Science (OTC, Natural Health Product, Medical Device and Pharmaceutical) industry.

  • Alan Phung

    SPG Management Consulting

    Alan brings an extensive background of strategic brand management with over 10 years expertise developing both global and locally recognized brands within the consumer packaged goods industry. A strong leader, business champion and strategic thinker with a proven track record of delivering growth

Glenn Busby

Proven Corporate Leader

Glenn held senior marketing, sales & general management roles in top tier consumer packaged goods companies in Canada and the USA (Procter & Gamble, Effem/Mars, Mentholatum).

  • Repeatedly delivered breakthrough business results in highly competitive industries.
  • Launched / re-launched multiple brands and hundreds of products.
  • Led & built some of the most recognized brands in Canada.
  • Led organizations through business turnarounds and merger and acquisition integrations.
  • Proven in both large and small organizations.

Trusted Consultant & Advisor

In his consulting practice, Glenn works with senior leaders at a wide range of Canadian, U.S., and global clients across multiple industries. The strength of Glenn’s work has led to multiple repeat assignments playing the role of ‘trusted advisor’.

  • Successful assignments in Consumer Packaged Goods, Food & Beverage, Pet Food, Beverage Alcohol, Consumer Health Care, Medical Devices, Pharmaceuticals, Banking, Utilities, and Not For Profit.
  • Consulted across a range of issues, including:
  • Strategic: corporate strategic planning; business launch; new market entry; business valuation; business development / acquisition; strategic category analysis;
  • Revenue Creation: sales effectiveness; strategic account planning & structure; trade spend control & reduction; sales compensation; initiative planning. marketing training; market research; marketing planning; innovation mapping;
  • People: organizational structure; role definition & clarity; competency modelling; training & coaching; business process improvement

Experienced Facilitator & Trainer

  • Trained facilitator with 20 years experience leading large & small groups in visioning, strategic/operational planning, ideation
  • Experienced trainer and content developer in the areas of strategy, strategic planning, sales, marketing

Jon Rogers

Proven Corporate Leader

Jon has built a well-rounded career in industry and brings extensive experience in strategy, marketing, sales, business development, finance and operations. Jon has held a number of General Management roles in Canada, in the USA and globally and has worked for several top tier Consumer packaged good and Life Science companies including: Procter & Gamble, Bausch & Lomb, Medtronic and Jamieson Vitamins. During his time in industry Jon has:

  • Repeatedly helped “turn around” or “turn up’’ small and large businesses through the development of robust strategic plans, the building of high performance teams and driving systematic execution.
  • Developed and launched multiple brands and hundreds of products.
  • Consistently delivered breakthrough business results in highly competitive industries.

Trusted Consultant & Advisor

In his consulting practice, Jon has worked with senior leaders at a wide range of Canadian and U.S. Clients. The strength of this work has led to numerous long term engagements where Jon has truly become part of the team.

  • Jon’s major clients have included: A) Multinational clients like J&J, Church & Dwight, Nestle, Sanofi, NovoNordisk, Alcon, Valeant, Abbott, McCain, etc.; B) Private equity clients like TPG Growth, Care Capital, Oppenheimer funds, Apax Capital, etc. and C) Start Up & Mid Size clients like Dermira, Neuronetics, Thornhill Research, XOR Medical, Genuine Health, etc. Jon is also a volunteer advisor in the Mars Life Science practice.
  • Jon consults across a range of strategic issues, including: corporate strategic planning; acquisitions; business turn around; brand management; new market entry; new product development and introductions; market development; consumer and professional promotions and sales force effectiveness.
  • Jon is an experienced facilitator, performance coach & trainer and guest lecturer at University of Toronto.

Alan Phung

Proven Corporate Leader

Alan has developed a comprehensive skill set with a well rounded background in: marketing strategy, sales strategy, business planning, logistics and project management. He is a proven leader in leading cross functional teams through:

  • Successful brand re-launch, brand revitalization, and new brand/market entrant strategies.
  • Launched numerous national marketing campaigns with fully integrated customer and sales marketing plans.
  • Delivered consistent, sustainable and stable business results in highly competitive industries.

Trusted Consultant & Advisor

In his consulting practice, Alan’s strength lies in his ability to uncover key issues through research, problem solving and understanding consumer insights. His core competencies include:

  • Strategy: strategic brand planning; new product development, positioning strategy, pricing strategy, plan-o-gram, trade promotions,
  • Financial Acumen & Portfolio Management : optimizing product portfolio, product assortment, margin analysis, sku rationalization, write-off/obsolesce management and risk management.
  • Analysis: ACNeilsen/POS, competitive, market research, concept testing, consumption analysis, sales territory modeling and forecasting.

Relevant Experience & Expertise

Alan has worked extensively in the Consumer Health Care industry, including significant marketing & pharmaceutical experience. He also has extensive experience in OTC products (including product licensing/claims) having numerous successful launches of NHP, DIN and Cosmetic products within Canada..

  • Managed multiple brand P&L’s across a wide range of consumer product categories including: Skincare, Lip Care, Topical Analgesics, Cough and Cold Women’s Health and Vitamins, Minerals and Supplements.
  • Extensive experience in new product innovation with over 30 new product launches and product re-stages
  • Experienced in brand strategy, brand architecture and packaging development