Building Powerful Brands That Win in Competitive Markets
In our hyper-competitive categories one of the strongest and most sustainable sources of competitive advantage is the development of a Power Brand. These brands command premium pricing, demand retailer support, and capture consumers’ hearts and wallets. And importantly, that means that they make more money for your company.
- What is the right positioning for this brand? Within my portfolio?
- How do I execute all elements of my brand in synergy and harmony?
- What is the right plan to build my brand?
- Can I take this brand into that category?
- What does the consumer believe about my brand?
Depends on exact situation and need. Possibilities include: brand strategy/architecture; brand equity summary; brand plan; brand innovation plan.