SPG Consulting Firm
Enabling Your Sustainable Profitable Growth
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Power Branding

Building Powerful Brands That Win in Competitive Markets

In our hyper-competitive categories one of the strongest and most sustainable sources of competitive advantage is the development of a Power Brand. These brands command premium pricing, demand retailer support, and capture consumers’ hearts and wallets. And importantly, that means that they make more money for your company.

Questions:

  • What is the right positioning for this brand? Within my portfolio?
  • How do I execute all elements of my brand in synergy and harmony?
  • What is the right plan to build my brand?
  • Can I take this brand into that category?
  • What does the consumer believe about my brand?

Deliverable:

Depends on exact situation and need. Possibilities include: brand strategy/architecture; brand equity summary; brand plan; brand innovation plan.

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  • Contact