Competitive Responsive Modeling

Some of the best plans and the most innovative product launches have failed because companies failed to think externally and to anticipate how competitors would react. It is crucial to anticipate competitive moves to adequately assess risks and to develop appropriate plans and contingencies.

Questions:

• What will our competitors do when we make this move?
• When we launch our new product, how will the competition react?
• What if our competitor fights back harder than we expect?

Deliverable:

A competitive response assessment. Updated/revised activity plans. Contingency plans and budgets.