Glenn Busby

Glenn brings nearly 20 years of deep corporate experience, including at the c-suite level in both Canada and the U.S., combined with a significant range of successful consulting assignments across multiple industries throughout North America.

Proven Corporate Leader

Glenn held senior marketing, sales & general management roles in top tier consumer packaged goods companies in Canada and the USA (Procter & Gamble, Effem/Mars, Mentholatum).

• Repeatedly delivered breakthrough business results in highly competitive industries.
• Launched / re-launched multiple brands and hundreds of products.
• Led & built some of the most recognized brands in Canada.
• Led organizations through business turnarounds and merger and acquisition integrations.
• Proven in both large and small organizations.

Trusted Consultant & Advisor

In his consulting practice, Glenn has worked with senior leaders at a wide range of Canadian and U.S. clients across multiple industries. The strength of Glenn’s work has led to multiple repeat client assignments where he plays the role of ‘trusted advisor’.

• Successful assignments in Consumer Packaged Goods, Food & Beverage, Pet Food, Beverage Alcohol, Pharmaceuticals, Banking, Utilities, and Not For Profit.
• Consulted across a range of strategic issues, including corporate strategic planning; business launch; business valuation; marketing training; market research; marketing planning; marketing competency modeling; strategic account planning & structure; trade spend control & reduction; sales compensation; and initiative planning.
• Glenn is also an experienced facilitator and trainer.

Consulting Focus

Glenn works primarily with business owners, CEOs, company or unit management teams, and marketing and sales functional leaders and their teams. His work tends to focus in four key areas: